We are the new kid on the block that everyone is trying to be friends with. The non-conforming looks and the mystery of what it is. I love converting people from our German competitors. People who would've never thought they would be driving a Korean car are now raving about how good it is and the attention they get from it. We are known for our build quality and pride ourselves on not only competing with the other brands but ultimately being a cut above the rest. It is a good feeling to not have to fit in but stand out from the crowd.
Where to next?